It’s your body and caring for your body cares for the self, your community and the vast interconnectedness of all phenomena. But if you’re using five or six different face creams, hair sprays, and cleansers that’s four or five too many because shea butter has been doing it all forever. Used for hair and skin care for centuries in Africa (and by Cleopatra!), shea butter has been Alaffia’s means of mobilizing Africa’s resources and its rich traditional knowledge into the global economy—all in an effort to raise funds for community projects like maternal health programs, getting bikes for kids and planting trees.

Co Producer, Director, Director of Photography