I produced this cinema trailer and national television ad for Whole Foods Market.

Editor: Jason De La Rosa

Producer, Director, Camera

Young entrepreneur Andy Didorosi believes that the way to Detroit’s new era depends on better leadership and a solid connection between the city and the suburbs. So when the city in 2012 axed its plans to build the M-1 light rail, the transit solution that would’ve bridged that vital connection, Didorosi was mad as hell. So what’s an angry young man in this situation supposed to do? Well, Didorosi bought a bus, had a local artist trick it out with a wicked mural, and he started the Detroit Bus Company. Dedicated to a more connected city, Andy Didorosi is bringing Detroit home one ride at a time.

Featured on The Today Show and Vimeo Staff Pick

Producer

A Vermont farm, two brothers and some amazing cheese

After a rough childhood of Mateo Kehler beating the crap out of his younger brother, Andy, they formed a rare partnership that honors some lofty goals that mend and transcend their sibling rivalry. Now, rather than torturing each other with noogies, they strive to derive meaning from their daily existence via working hard in a place they both love: Greensboro, Vermont.

New York City Food and Film Festival

Producer

Wicked Healthy's approach to cooking & eating will satiate all of your senses. Derek Sarno, freestyle plant pushing chef and ninja is an absolute master in the kitchen. From the streets of Boston, to the woods of Oregon, to his home kitchen in Portland he brings the plant powered sexy-ness to the foods reminiscent of what we all grew up with. Sit back, relax and open your mind to building a fresh new relationship with food, Wicked Healthy style.

Producer, Director, Camera

It’s your body and caring for your body cares for the self, your community and the vast interconnectedness of all phenomena. But if you’re using five or six different face creams, hair sprays, and cleansers that’s four or five too many because shea butter has been doing it all forever. Used for hair and skin care for centuries in Africa (and by Cleopatra!), shea butter has been Alaffia’s means of mobilizing Africa’s resources and its rich traditional knowledge into the global economy—all in an effort to raise funds for community projects like maternal health programs, getting bikes for kids and planting trees.

Co Producer, Director, Director of Photography

Harpoon House ignores our collective addiction to quantity by focusing on a living space that emphasizes quality of life. It's less about more and more about meeting needs in a way that's smaller, better designed, more versatile and more energy-efficient. Plus? Garden on the roof!

Producer. Writer

Whole Trade flowers sales help to fund first homes for families, children attending school, community art programs, medical and dental treatments and an overall improvement in the quality of life of workers, their families and their community.

Director, Director of Photography

Industrial designer Chris Stuart incorporates everything from gnarled wood to cold steel to Batman, drawing from his own furniture design expertise and art school background alongside the pedigree of his mother’s oil painting, his father’s photography, and his grandfather’s smoking pipes.

Producer

This Whole Foods Market hosted cooking series highlights sometimes simple, sometimes sophisticated, but always nourishing recipes that you can cook for your family and friends whether you’re just starting out in the kitchen or have some experience under your belt… Learn about unique ingredients and classic cooking techniques and diversify your healthy eating habits with fresh, seasonal ingredients and sustainably sourced meats and seafoods.

Producer, Director 30+ episodes

At Whole Foods Market we are building a business in which high standards permeate all aspects of our company, from the products on our shelves to the people you’ll find strolling through our aisles. That’s right. We guarantee you will find the highest quality and best selection of single people in the entire country. Shop here and you’re bound to find your dream lover. And when you do we've got your back.

Producer, Writer

Short simple kitchen and cooking techniques.

Producer, Director, Camera 20+ episodes

Our relationship with food is often complex even intimate…Food for comfort, food for pleasure, food for fun, food for fuel… but aside from what we see on the grocery store shelf,  how much do we know about where our food comes from… or even, how its made. What lies behind food labels, nutrition facts and ingredient lists?

This hosted series takes a hands on look at food vendors and the production process behind some of the most innovative and healthy products.

Producer, Director, Writer 10 episodes

A small-town girl from Kansas moves to New York City with dreams of making in on Broadway, but her life takes and un expected turn when a chance encounter at a neighborhood coffeehouse leads her to rediscover her childhood love of baking cookies.

Producer

Jay Dean was a mechanic and that was that. He’d certainly never considered becoming an artist. But a back injury in his early 30s led to multiple surgeries. Jay found himself unable to work on cars and unable to provide for himself and his wife. He forgot all his goals, took to bed depressed, and tried to figure out what he was going to do with the rest of his years. One day, as he was cleaning his tools, empty and lost in existential uncertainty, he suddenly began to see something in the junked car parts in his garage. They called to him. He had an artistic inspiration. Jay began to make lamps out of them. The lamps, in return, began to make him.

Producer, Director, Camera

Austin Film Festival

When Wes Mickel was 15, he made his first batch of hard cider with some store-bought apple juice and a little packet of yeast from his mom’s spice cabinet, striking a balance between his interest in science and getting buzzed. In July 2010, he started production for Argus Cidery, turning his hobby into a career that currently markets five varieties of hard cider to Austin and beyond. His dry and crisp ciders are the first to be made wholly from Texas apples and native yeast.

Nominated for a James Beard Award

Producer, Director

Follow Whole Foods Market's Global Cheese Buyer, Cathy Strange, as she travels the world to find the highest quality cheeses and meet the farmers and producers behind these beautifully crafted products.

Co Producer

Director of Photography

Winner at the International Association of Culinary Professionals Awards

With a combined 50 years of experience in the world of wine, our experts Devon Brogile and Doug Bell search the world for the best wines and then they put them on our shelves. Devon is a Master Sommelier (one of just 230 in the world) who wants to take the intimidation out of wine for once and all. Doug has been in the industry for 30 years—started out working during college breaks at a liquor store and worked his way up to become our wine buyer. Their passion for wine is the heart and soul of our stores’ wine sections.

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Set against a starkly beautiful landscape of mountains and fjords, this video explores what it takes to bring this amazing sustainably caught Norwegian cod to market.

Director of Photography

Bogged down by a career in a cubicle with a dead plant that, like an epiphany, served as a metaphor for his life, Steve Wanta longed for a deeper connection to purpose. Now as he hops from Texas to Nicaragua to Kenya to Burundi to Rwanda and back again in just 14 days. Wanta wanders the globe in service, remaining grounded only through forming connections between the vastly different locations of his calling.

Director, Director of Photography

Short Video series featuring Vegan, Gluten-Free and Dairy Free Recipes

Producer, Director, Camera 20+ videos

Meet Theo Weening, Whole Foods Market’s Global Meat Buyer. His passion for quality, animal welfare, and preserving the craft of butchery have led him to search out the best farmers & ranchers in the world.

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Food Grown Responsibly. At Stehly Farms in California, growing food right is a way of life. From their citrus fruits to their pomegranates, avocados and eggplant, they strive not only to meet organic certification requirements, but also to consider all aspects of farm life. Powered by hard work, family and passion, Stehly is just one of more than 1,000 local farms providing sustainably grown fruits and vegetables.

Producer, Director, Camera

Reaping the ocean’s bountiful harvest - What if we used the ocean not just as a playground or something from which we extract resources but rather like a garden that can be sustainably harvested? Cole Meeker and Anastasia Emmons of The Great and Wonderful Sea of Change Trading Co., a company that makes seaweed-based snacks, certainly see the ocean that way. Seaweed is a nourishing gift from the seas, one that we don’t always fully appreciate.

Director, Director of Photography

Whole Foods Market® proudly support EARTH University and its dedication to sustainable development of the tropics through education, research and outreach. The university and its programs help students become leaders in sustainable agriculture. And as fans of sustainable agriculture, Whole Foods Market purchases nearly 20 million pounds of bananas annually from EARTH University. In addition to being ethically grown and delicious; EARTH University bananas are making a lasting impact in hundreds of communities around the world. Every purchase helps fund student scholarships, making it possible for young people to study at EARTH University. These students will become the change agents that combat poverty and promote ethical and sustainable food production in their home communities across the globe.

Director, Director of Photography

Many people have concerns about farm-raised seafood…for good reason! A lot of harm has been done by poorly managed seafood farms. That’s why we decided to do something about it. We do farmed better.

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Cod is not just a culinary necessity in Norway, seafood is a lifestyle! Chef Ivan Ellingsen talks about his love of Norwegian Cod and why he believes it should be a part of every meal in all parts of the world.

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We live in a different now than has ever been known. Now is not the now of your grandma’s careful attention to detail and rhythm. Today, the world pours in through our beeping mobile device’s calendar, emails, text messages, Facebook, Instagram, Twitter and more. The frantic attempt to respond to all this everything creates what Douglas Rushkoff has dubbed “present shock,” a condition in which we’re assaulted by a present that we ceaselessly grasp to obtain and never quite live in. Not entirely opposed to our technologies, Rushkoff questions how they can better complement our basic rhythms of presence.

Producer Camera

People who opt out of what the world licenses as ‘worthy’ are the ones who build the most beautiful things. Joel manifests fantasy with all-purpose/no-purpose play structures in the woods of Whistler, BC. “Our whole world is driven by practicality,” he says. And that’s no fun.

Camera

Meet Hugo Kaagman, the Stencil King of Amsterdam, and one of the early street art pioneers. Hugo Kaagman doesn't just sit around and wait for things to change. If you're Hugo Kaagman, you do something. You take to the streets with spray paint in hand. Since his first stencil in 1978, Kaagman has knocked down the walls of the traditional art museum and made the city his canvas. Not art as something pretty to look at and sigh - but art as a way to live, to play your own game, and inspire others to make something out of all this rampant nothing

Director

Director of Photography